IDEAS is a documentary highlighting the life and accomplishments of Dr. Gerald W. Deas and the need for biomedical diversity. It was produced by the Arthur Ashe Institute for Urban Health and funded by the Kellogg Foundation. Our mission is to have this film shown to ethnic and underserved children in urban and rural communities in order to spark their interest in biomedical careers. If you or someone you know would like to make the film available in your school, afterschool program or other venue, please leave a message on the contact page to receive a DVD. Watch the film now below.